Sunday, March 07, 2010

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Tuesday, March 02, 2010

1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter

expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while

reinforcing your brand.

2. Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like.

By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to

share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.


3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for

prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly

specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs,

blogs and splash pages.


4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to

your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales

(maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and

newsletters into "silent salespersons"– driving traffic to your website and building your lists around the clock.


5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area.

This serves a several important purposes:

* Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase

sign-ups and potential sales.


* If you optimize your article placements, you will not only make your website "meatier", but you'll also bring new traffic

from the search engines.


6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa.

Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a "Letters to the Editor"

column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product

line. It's also great for relationship building!


7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a

year you'll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook

for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!


8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it's okay to forward

your newsletter to anyone they'd like. In addition, it's important to include sign-up instructions for those who received your

ezine from viral marketing methods. A simple line titled, "Get Your Own Copy of XXXXXX", with a link to your squeeze or

opt-in page is all it takes!


9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you'll be able to get valuable

information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how

to give them what they want. Make sure they become repeat customers!


10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated

ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail,

pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your

newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense.

Bottom line − it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!
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Make the Leap to Home Business Success
Copyright © Stone Evans, The Home Biz Guy
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Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First,you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the old days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be *IN THE RING* to truly understand and profit from it. In fact, this is a business where you can truly be earning WHILE you're still learning...

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow and therefore you succeed. This is what I call: "Making the Leap"!

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this where you can get your own money-making site setup free within 24 hours:
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You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times... Make the leap to starting and building a successful home business TODAY!

About Stone Evans, The Home Biz Guy:

"I Was A Washed Up Restaurant Worker Desperately Searching For
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